Skip to content

“Pubblico” – Milano

Rojo Art Space Milano
Via Tortona 17-19, 20144 Milano, Italy

15.01.2009 – 28.02.2009

In “Pubblico” project, the public is the protagonist of the work. The final result of the artworks will depend on the spectator. The experiment plays with the interactivity that exists in the street and wants to study how outer and uncontrolled factors can affect the works installed in the street. This way, the artist reflects on the sacred aspect of art leaving his creations to self-evolve and generating an uncertain final result.

Video:

Pictures:

Preparation:

eltono-pubblico01

eltono-pubblico02

eltono-pubblico04

eltono-pubblico05

eltono-pubblico06

eltono-pubblico09

eltono-pubblico10

eltono-pubblico11

eltono-pubblico13

eltono-pubblico14

eltono-pubblico15

I made 48 posters, each one unique and I pasted them in the neighbourhood around the gallery
three by three in 16 spots.

eltono-pubblico16

eltono-pubblico17

I left the corners of the posters without glue on purpose and then I waited patiently…

eltono-pubblico19

eltono-pubblico20

eltono-pubblico22

eltono-pubblico26

eltono-pubblico30

eltono-pubblico31

Some were peeled in less than 24h and for others it took five days.

eltono-pubblico33

eltono-pubblico34

eltono-pubblico36

eltono-pubblico43

eltono-pubblico44

eltono-pubblico52

eltono-pubblico54

eltono-pubblico56

eltono-pubblico57

eltono-pubblico37

eltono-pubblico51

eltono-pubblico53

I made a control tour (“il giro”) of the 16 posters every 2 hours and when I decided that the
result of one of them was interesting, I removed it and brought it back to the gallery.

eltono-pubblico45

eltono-pubblico61

eltono-pubblico63

eltono-pubblico64

eltono-pubblico65

I rescued 8 of the 16 posters and shown them in the gallery. About the other 8: 2 of them got
stolen, 2 were destroyed and I left 4 in the street.

eltono-pubblico66

eltono-pubblico88

The result:

eltono-pubblico70

eltono-pubblico71

eltono-pubblico72

eltono-pubblico73

eltono-pubblico74

eltono-pubblico75

eltono-pubblico76

eltono-pubblico77

Details:

eltono-pubblico78

(Pasted: Date and hour. Rescued: Date and hour. Place)

eltono-pubblico79

eltono-pubblico80

eltono-pubblico81

eltono-pubblico82

eltono-pubblico83

eltono-pubblico84

eltono-pubblico85

eltono-pubblico86

eltono-pubblico87

Packed opening!

eltono-pubblico90

eltono-pubblico581

Thank to Lorenzo, Lucia and Lucia
www.rojo-magazine.com/mil

Back to EXHIBITIONS
Back to PUBLIC SPACE PROJECTS

  • Share/Bookmark